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At MA-FRA, success really begins with the people: the individual talents and the tremendous motivation of all our workers are the assets that drive our company ahead of the competition.
Working with us means working in a collaborative and enterprising, deeply goal-driven environment.
In order to maintain this winning formula, MA-FRA has arranged – in true USA style - a meeting between all of the company’s members to advance the level of quality in terms of awareness and the role carried out by each person. This meeting was coordinated by a company specializing in personnel training and development and generated a new and more solid cohesion within the group, transforming the normal collaborator into ‘manager’ with initiative and active responsibilities, through communication with others and full integration in the work team.
If you like to grow a little every day through learning from your day-to-day work, if you have passion and would like to get ahead in a flexible and dynamic Company of young people, sensitive to the need for continuous training of its employees, then MA-FRA is the right company for you.
If you are interested in working for us, Become part of the MA-FRA team.
After fifty years of success and impressive growth, we are firmly established as the leader of a rapidly expanding market, with original ideas and solutions, anticipating trends and guidelines. An undisputed leader in every section of the industry: organizational, research, productivity, commercial. Since as long ago as 1965, MA-FRA has always been on the customers’ side, coming to their aid to easily resolve any problems that may arise from day to day, for both ordinary users and for washing and cleaning professionals, in complete respect for the environment.
Most recently, MA-FRA has boosted its image both on a communicational level, through a series of initiatives that have made the brand the most recognised and esteemed in its sector, and on a professional level, by strengthening and pursuing the values of absolute quality and respect for the environment and people. The sales network continues to expand, gaining extra-European territory and the very highest levels of professionalism.
2000: MA-FRA is the first to successfully produce and launch the vending machine format with the automatic dispensers for “Shopping Car" car care products and “Deo Shop" fragrances.
MA-FRA places even more focus on its brand name. In addition to its mass-media advertising campaign, the MA-FRA image is also visible in the sports grounds, racing tracks and on the Formula Rally cars.
The rest takes us almost to the present. The new, impressive Baranzate premises just outside of Milan, ISO 9001 Certification since 1999 for design quality and the important Environmental Certification ISO 14001 since late 2004, the only one awarded to a body in the car care chemical production sector, for the new premises and which had been calculated into its design and plans. A number of lines are created and/or strengthened: Nautica, Moto, Camper and Ferramenta, while the brand name graphic is restyled in 2007 to become more eye-catching and contemporary thanks to its three-dimensional effect and strong colors.
1990s Production begins for alkylphenol-free detergents. The ecological “Eco Spray” line, consisting of a spray can with refillable compressed air, is put on the market. MA-FRA begins its collaboration with the most significant dewaxing centres (“Mercurio Trasporti” and, successively, “Fratelli Elia”), treating thousands of vehicles each day. “Ecomaf”, the very first ecological line on the market, goes into production. These products are made exclusively from natural surface active agents, capable of guaranteeing the highest level of biodegradability and the minimum environmental impact. This line merges innovation, technology and environment to perfection.
A laboratory is constructed, to add to the growing Research and Development department, to control and analyse waste water as part of continued research into eco-compatible products. MA-FRA is included in the list of official Toyota Italia and Daewoo Motors Italia suppliers. The European sales network spreads, increasing in numbers and experience.
1980s MA-FRA begins its collaboration with Peugeot Italia, supplying all the professional and “DIY” products. This collaboration prompts the customized MA-FRA – Peugeot catalogs.
MA-FRA is the first in the professional automobile industry to produce aerosols completely free of chlorofluorocarbon (pollutant gas that damages the ozone layer). This leads to the MA-FRA “green lifestyle” for the proactive protection of the environment.